BigTree is a boutique communications company that puts the emphasis on the quality that only experience can bring. The husband and wife partners have more than six decades of experience combined in writing and editing.


  • Writing and editing
  • Media training
  • Strategic planning and execution
  • Crisis communications
  • Communications auditing
  • Capacity building


Doug Firby is a writer, editor, marketer and social media strategist. Doug has shared his knowledge via seminars and as a sessional instructor in post-secondary schools in Ontario and Alberta. He also writes a weekly national affairs column for Troy Media.


Lisa Monforton was a confirmed winter-dreading flatlander before moving to Calgary. Lisa is a long-time journalist, including a stint as travel editor at the Calgary Herald. She launched her freelance writing career in 2014. Lisa’s stories appear in a number of publications, including WestJet magazine, major Canadian newspapers such as the Calgary Herald, Vancouver Sun and Ottawa Citizen. When she’s not travelling, or skiing, she enjoys the peace of snow-shoeing, hiking, cycling and camping.



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